If you’re ambitious and over 40, you’ve already…
…spent years trying to generate the income required to build and protect the personal and financial freedom you and the people you love need to live a good and dignified life.
But by now, you may have noticed that despite all your education and effort, you still lack the power to
harmoniously care for the professional, financial, and personal parts of life that make up a good life.
And unless something changes, you either already are—or soon will be—facing the unacceptable compromises that unfulfilled purpose produces.
And this is all because you’re not yet operating within the pragmatics of passion.
Now, most people think passion means:
Starting a new business.
Changing careers.
Chasing a dream because it “feels right.”
Or the big one where they…
arrogantly quit their job to follow their heart, even though they’ve never consistently worked within their passions or studied them in any pragmatic, professional way.
Or the sucker punch where they try to turn a hobby into a business.
Basically, our culture tends to believe that…
anything that feels right—and that they can’t stop themselves from doing—must be a passion.
But culturally speaking, passion has been weaponized by influencers, marketers, and content creators who
sell inspiration without instruction, turning a sacred, functional force into a consumable fantasy.
In our Strategic Transformation course, we…
confronted the reality that we lacked the power and know-how to harmoniously care for the 30+ parts of our professional and personal purposes that ultimately make or break our lives.
We accepted this limitation—not as failure, but as proof that power must be trained, passion must be leveraged, and both must be built into how we live and lead if we’re to
compete in the most dynamic, demanding, and technologically advanced marketplace the world has ever seen.
So we set out on a mission to replace hard work and sacrifice with pragmatic passion—so we can fulfill the financial, professional, and personal purposes we were created for, in harmony and without compromise.
This training began with:
PURPOSE—identifying the 30+ parts of life that either destroy or create a good life. Because without purpose, there can be no passion.
MASTERY—designing the strategies to fulfill that purpose and learning to prioritize by power, building both professional and personal capacity as we go.
EXPERT at EXPERT—a continuous state of growth so we could outpace any current or future changes in our environment.
THE ONLY EASY DAY WAS YESTERDAY—a set of standards to live by, ensuring that what we build stays in place and empowers us to build even bigger in the future.
And now…PASSION
This is where you become someone worth scaling.
Someone who inspires and leads, both personally and professionally.
The type of person who is living a whole and dignified life.
No more chaos.
No more busy.
No more overwhelm.
Just power, passion, and performance—working together by design.
Passion Distinction
Passions are flow state-generating strategic operating practices that produce the tangible products and services that help other human beings care for what impacts their ability to live a good life at a level equal to or greater than the amount of value to others that our financial purpose dictates.
Flow State is also known as “being in the zone,” which indicates that we are operating within our passion—our authentic self. Flow is a mental state of operation in which a person performing an activity is fully immersed in a feeling of energized focus and complete involvement.
Passion: Negative Impacts (Without Passion)
We get caught in the “motivation” trap BECAUSE when we aren’t using passions to fulfill our purposes, we're forced to rely on willpower instead of natural energy.
Passion fuels you.
Without it, everything feels like a grind—and that’s when people start chasing motivation, hoping it will do the work that only passion can sustain.
We remain in PAINFUL LOOPS of effort BECAUSE our offers of help to others don't keep up with the [competition], leaving us with no choice but to work harder.
Competition comes from the evolving standards, innovations, and expectations within our environment.
When our offers of help to others fail to compete, they fail to keep up. And when they don’t keep up, they don’t stick.
And when help doesn’t stick, we’re forced to make up the difference with time, energy, and sacrifice.
Without passion, we require ARTIFICIAL STIMULATION to be in action BECAUSE doing things that we don't like requires more energy than we have been allotted.
Without passion, we CANNOT COMPETE against those with it BECAUSE they'll continue to drive competition with their innovations.
Passion: Positive Impacts (With Passion)
When PASSION IS MASTERED, it can be leveraged by anyone to multiply their incomes while dividing their efforts BECAUSE it increases their value and generates massive competitive advantages.
When we LEARN THE PARTS OF PASSION, we increase our capacity to create change BECAUSE we're able to identify and gravitate towards our most powerful ways of getting things done.
When we ACCEPT THE FACT THAT PASSION IS NOT SOME FLUFFY IDEAL TO INDULGE IN ONCE WE'RE RICH OR RETIRED, it can be used immediately to streamline what we're already doing and increase our time, energy, creativity, and currency BECAUSE it's now a requirement for real success within this hyper-competitive, dynamic, and technologically advanced marketplace that we are operating in.
Passion: Parts and Practices
For this to happen, we need to intentionally design, build, deploy, measure, and modify a set of personal and professional offers of help to other human beings that,
…by the very act of making and fulfilling them, allow us to use our passion to harmoniously fulfill the financial, professional, and personal purposes we were created for.
This is done in two parts.
PART ONE: you become an expert at using your passion to get things done.
PART TWO: you point that passion at what will generate the time, energy, creativity, and currency you require to live what you say is a good life.
So yeah—your passion no longer depletes your capacity to care for other parts of your life. It creates it.
TACTICS (Part 1)
1: Identify Your Flow-state-producing Verbs
Passion can not exist without purpose, and purpose cannot be fulfilled without passion.
If you want to live and lead with passion, the first thing you have to do is identify your flow-state-producing verbs.
These verbs are the specific actions you take that pull you into focus, energy, and creativity.
They’re not random; they’re the operational clues to what you were designed to do.
When you’re in flow, time disappears.
You stop thinking about doing the work, and you just are the work.
That’s passion in its purest form.
But most people never isolate what actually puts them there.
They chase titles, trends, and outcomes instead of studying their own process.
So here’s the shift:
Stop asking what do I want to be?
Start asking what verbs put me in flow?
Maybe it’s teaching, building, designing, solving, leading, organizing, or creating.
Everyone has their own set.
And the proof is always in your past.
When you look back at moments when you were completely absorbed, productive, and proud of the outcome — those are your flow moments.
Write down what you were doing in each one.
You’re not looking for job descriptions; you’re looking for verbs.
Because in the next tactic — Develop Passion as a Skill — you’re going to take those verbs and apply them to your real life.
You’ll go into your roles and responsibilities tracker and rate each SOP on a scale of 1 to 5.
One means it drains you — no flow.
Five means it fuels you — full flow.
That’s how you start turning passion from an abstract idea into a measurable system for power and performance.
Once you know your verbs, you can design your life around them.
That’s where passion stops being something you chase and starts being something you build with.
2: Developing passion as a skill.
When most people think about “living their passion,” they imagine a complete career overhaul.
“I don’t want to be a ___ anymore,” they say, ready to leap into something entirely new.
But what often happens next? They make the change, only to find themselves in the same uninspired place—because wherever they go, they still show up.
Living your passion isn’t about changing jobs.
It’s about mastering how you do what you do.
Passion is less of a position and more of a practiced skill—a way of approaching your work that turns ordinary actions into extraordinary contributions.
Let’s revisit our definition:
PASSION: Flow state–producing Standard Operating Practices that generate products and services delivering value to others equal to the value required by your purpose.
That’s what you’re after—not just excitement, but strategic, repeatable flow.
In the tactics section, we’ll have you go into your Roles and Responsibilities Tracker and assess each practice you’re in for the quality of flow it produces.
You’ll review each practice and make an assessment of the level of flow as well as how strategic that flow is—meaning it supports our definition of passion and meets the standard your financial purpose requires.
When this alignment clicks, you stop “going to work.” You start living your work.
As L.P. Jacks wrote:
“A master in the art of living draws no sharp distinction between his work and his play; his labor and his leisure; his mind and his body; his education and his recreation. He hardly knows which is which.”
That’s what you’re developing—the art of living passionately.
PART 2
3: CURRENCY
Calculate the amount of value to others each offer must produce so that all the work you put in will allow you to fulfill your financial purpose.
This is where we make a clear distinction between a hobby and a profession.
When we talked about Strategic Transformation, we discussed how most people start with their career and then try to stuff their life into whatever leftover deployable levels of CURRENCY their career left for them.
Working in a career or business that has been designed to generate a specific amount of CURRENCY is no more difficult than working in one that was not—it’s just different.
4: TIME & ENERGY
Calculate the time commitment each offer requires in terms of hours a day and weeks a year so that you protect the time, energy, creativity, and currency required to care for your personal purposes.
When we talked about Strategic Transformation, we discussed how most people start with their career and then try to stuff their life into whatever leftover deployable levels of TIME & ENERGY their career left for them.
Working in a career or business that has been designed to generate a specific amount of TIME & ENERGY is no more difficult than working in one that was not—it’s just different.
I’ve marked this part as complete at first, but when I think about it more, there are some points in PART 2 thar are not clear to me.
3: CURRENCY
“Calculate the amount of value to others each offer must produce so that all the work you put in will allow you to fulfill your financial purpose.”
I can count the paycheck at my work, but it is not just a job for me. It is a place where I can train some skills that I use in other parts of my life (patience, self-control, creativity, etc.). Plus, it is a great starting place for me to develop offers for others that will bring me more currency in the future. It is also written in the text: “Living your passion isn’t about changing jobs. It’s about mastering how you do what you do.” I’ve created a Work SOP that enables me to do my work more effectively, so there is more time left for me.
And another point:
“This is where we make a clear distinction between a hobby and a profession.”
I like studying. I want to and have to improve my English skills, because it literally opens the door to many possibilities, as well as sources of information and skills. Studying some of these sources has already brought me some currency. I study finances – not only from books or the internet – I follow all possible sources, including things like intuition and their combinations. That has also brought me some currency. Both of these examples started as hobbies, but I’ve realized that they also bring me currency as a consequence of studying them – it’s just difficult to calculate the specific amount because they are very variable and intricate. They may not be proper offers at this moment, but they are very solid fundamentals to build offers on.
4: TIME & ENERGY
“Calculate the time commitment each offer requires in terms of hours a day and weeks a year so that you protect the time, energy, creativity, and currency required to care for your personal purposes.”
Similar problem here. It seems that I spend all my life at work, and it looks really scary. But the reality is that I just have to be present at work during my work shift. It really doesn’t mean that I work the whole time. To be honest, most of my assignements are done at my work, for example. I have to be there to help people if they come to me and ask something. But a big a big part of this time, I can do my own things. Again, it is very difficult to calculate this time – sometimes there are a lot of people there, sometimes I spend most of my work shift studying. Plus, my job is a source of many other thning, not only currency. There are friends and fun there, and it is a space for training more skills, etc.
It is difficult to count just the value or calculate just the time – all these activities are not just work, and not just hobbies. I feel them as a mix of everything together.
How can I come up with specific numbers in this case?