Strategic Transformation – is to have a set of philosophies, strategies, tools, training, and tactics that, when repeated, will transform you into the type of person who can use your passion to harmoniously fulfill your financial, professional, and personal purposes—now and during the 30+ years of old age when you can no longer work.
For transformation to be “Strategic,” it must be directed toward intended outcomes.
For it to be “Meaningful,” the outcomes it targets must impact your ability to use your passions to harmoniously fulfill the financial, professional, and personal purposes you were created for.
And to do that, you must know exactly what your professional, financial, and personal purposes are.
Initially “Purpose” may seem selfish because…
…it’s pointing to you and your ability to live a good and dignified life.
When we get to the lesson about what money really is and how it’s made, you’ll see that it is the selfish fulfillment of your purpose that makes it possible for you to help others fulfill theirs.
This has always been my driving force as a father.
I knew that I wouldn’t be able to lead my kids and grandkids in living a good life if I myself didn’t learn how to do it first.
This is called “Being selfishly altruistic”.
Purpose Distinction
Purpose – is to know the 50+ parts of your professional, financial, and personal life that you were created to care for, as well as the positive and negative impacts each has on your ability to live a good and dignified life now and during the 30+ years of old age when you’ll no longer be able to work.
Purpose: Positive Impacts
PURPOSE AS PROTECTION – Purpose protects us from the overwhelming amounts of life-threatening distractions and deviations that get hurled at us, and those we love and lead, throughout our day BECAUSE purpose has power.
Think about the amount of pipelines of influence that are now targeting us 24/7. There are just too many to fight off one by one.
We need something powerful enough to cover every and all points of influence that comes into our lives.
The absence of a compelling purpose prevents these vital aspects of our character from taking root and holding firm.
People without purpose find themselves unable to say no to distractions and temptations, leading them to simply drift along and either remain or become like all that surround them.
Having clear professional, financial and personal purposes launches the ambitious on a mission that is so big and so epic that they, and those they love and lead…
…become immune to the seductive and crooked paths laid down by all of the sheep who’s
…morales, commitments and values have been dictated to them by the social media, news and opinions of others that they consume all day everyday.
From Overwhelm to Abundance – With clear purposes, we can transition from a state of constant overwhelm and fatigue into a life of abundance and energy BECAUSE each of us has been given the time, energy, creativity, and currency to fulfill the purposes for which we were created. Living outside of our purpose is what depletes us.
Consider this – if you were designed for a powerful and specific purpose, wouldn’t it logically follow that whatever created you for that purpose…
…would have endowed you with what you would need to fulfill your mission?
So for those constantly grappling with capacity, it may be because you’re not stewarding your power well.
You might be expending it on things that are not in alignment with who you were created to be.
Amplified Impact – Living in a way that fulfills your purposes amplifies the value of the products, services, and leadership you offer both personally and professionally BECAUSE you’ll be better equipped to design and articulate how each can impact the ability of others to fulfill their own purposes, regardless of whether they're aware of them or not.
Humans, when it comes down to it, aren’t all that different.
Deep down, we all have the same personal, financial, and professional concerns.
Sure, the specifics of our purposes might be unique, and we might use different words to describe them…
…but at the core, we share common elements in our pursuit of purpose.
So when you identify these elements, and take real action to care for them you develop a very specific sort of knowledge and skill.
And since so few people actually live with purpose, and even fewer with passion…
…the knowledge and skill you now possess is very uncommon and that’s what makes it so valuable.
Not only do your personal purposes increase your ability to design more powerful products, service as well as your leadership offers…
…they increases your ability to communicate their value…
…because you now truly understand the life or death consequences of the help you can be to them.
Purpose-Driven Livelihood – Purpose is what makes earning a living by doing what we’re passionate about possible BECAUSE the purpose of passion must ultimately be purpose itself. Anything else would simply be considered a hobby or an addiction.
Purpose: Parts and Practices
1: Identify - all of the parts of your personal, financial, and professional life so that the possibility of living a good life exists.
Think about this. Would you go to:
→ Doctors who didn’t know anatomy and physiology?
→ Lawyers who didn’t know the law?
→ How about mechanics who didn’t know the parts of a car?
→ Would you hire a house cleaner that didn’t know what parts to clean and with what ingredients?
Now let me ask you this.
Why would we not hold our roles as:
Fathers & Mothers Husbands and Wives Friends Entrepreneurs or Executives With that same amount of care?
If you don’t have the parts of life identified there is no way you’re just going to happen to get them cared for.
And it’s the getting of these things cared for that becomes your purpose.
There are roughly 40+ parts of life that make up a human's purpose.
12 Professional
12 Fundamental
12 Personal
6 Financial
I say “Roughly” because even though…
…technically we all have the same concerns, I’ve found that the way people categorize and label these concerns varies. And I don’t mean they vary by a lot — I mean they vary just a little.
I hate to be the one to tell you this, but you’re not that little unique snowflake your momma told you that you were.
The Four Sources of Purpose
If you were to look up the definition of the word “Purpose,” you’ll notice that it falls short of having any real purpose.
It will tell you that purpose is the reason for which something exists, which is true — but that would be like defining the color blue by saying that it is blue. It leaves us hanging.
We need to know what the reason is — not just that one exists.
And that starts by identifying the sources from which we get our sense of purpose from in the first place, of which I’ve found there are four.
1: SELF
I’d say most people think that they themselves are who comes up with the purpose for which they were created, but here’s a few problems with that.
FIRST: If you identified that which impacts your ability to live a good life by yourself, you’d likely end up with missing or incorrect parts.
We can prove that right now by the fact that you don’t have a detailed list of all of the professional, financial and personal purposes for which you were created to care for.
SECOND: Do you really think that your ideas about life and purpose are your own?
We were all born into existing standards and criteria for all of the parts of our professional, financial, and personal purposes.
And we’re all constantly swimming in these standards because of the next source of purpose: Culture!
2: CULTURE
If you come up with your purpose use culture alone — meaning you tap into sources like news, gossip, TV, social media, and common cultural conversations,
and that’s where you get your standards of care for your life and your purpose,
it will be deeply flawed, because our culture is shaped more by advertising and marketing than by dignity and discernment.
3: TRIBE
Now, if you design and discover your purpose within a real tribe—like this one here,
a group of people committed to protecting and progressing both the current and future situation of each member,
then you’d be creating your list of purposes with the benefit and insight of other ambitious people who take themselves seriously—both in their own lives and in the lives of others.
Life is bigger than what any one person can wrap their head around alone. You need different angles and perspectives to get it all handled.
With a tribe, your purpose will continuously get stronger, more complete, and more likely to be fulfilled—because now you can see your life through the lenses of those around you,
who are also pursuing an ability to use their passions to harmoniously fulfill the financial, professional and personal purposes they were created for.
4: SPIRITUALITY
Now, the fourth and final—depending on your spiritual orientation—would be God, the universe, or nothingness. AKA – Spirituality.
I’ll use God because that fits into my belief system, and I’ve found it to be the most complete and effective when it comes to living a good life.
So for me, if I identified that which impacts my ability to live a good life and identified the standards of which they must meet through scripture, prayerful meditation, and tribe,
then I can settle in knowing that my purpose is not mine, but God’s,
and with that, I know that I’m now operating with His power rather than just mine.
Now. Before we move onto the…
…next tactic of calculating the amount of money required to fulfill our purposes, I want to warn you.
At first it will feel very cold and calculated,
but once I connect that part to our spirituality,
I think you’ll find it incredibly compelling.
2: Calculate the money - required to care for all of life’s parts today and during the 30+ years of old age when you can no longer work.
Follow Slides
3: Know what money - actually is and how it’s actually made.
When I left the SEAL Teams, I was worried…
…about everything becoming all about money.
I was concerned that my life wouldn’t feel so purpose-driven.
Until I realized how money was actually made.
Once I learned that, I realized that what I’d be doing was of far greater service to others than what I did as a SEAL.
How do we make money?
We make money by helping others people care for the very same professional, financial and personal purposes that we have.
This is why we must become experts at living a good life.
It’s so that we can lead others to do the same.
It’s what allows us to both design and communicate our offers of personal and professional help in a truly valuable way.
4: Know the pragmatics of passion - and why it's now required.
Passions are flow state-generating strategic operating practices that produce the tangible products and services that help other human beings care for what impacts their ability to live a good life at a level equal to or greater than the amount of value to others that our financial purpose dictates.
Another way to think of passion is like this .
If purpose is the “What” we’re to do,
passion is the “How” we are to do it.
Spirituality:
God – Told me what to care for to what standards.
Inevitably I’ll start to develop interest and expertise in some or all of these purposes.
He gave me gifts, which I call passion
to tell me how he wanted me to care for those things for myself and others.
And he gave me a Financial purpose to tell me how much help I’m supposed to be to others.
So when I look at that financial purpose total
I see it as my marching orders telling me
what things to help other with
and how much help I’m to be.
Passion is pragmatic:
Person A & B Making the same offer
Who’s will be accepted and why?
A’s because not only will their mood be better, but they’ll also be more sincere. They’re not faking it.
Also because they will have connected their offer to professional, financial and personal purposes so their narratives will be stronger and more valuable and meaningful.
5: Identify - the conventional and unconventional strategies required to use your passion to harmoniously fulfill the financial, professional and personal purposes you were created for.
12 Conventional Business Purposes
Design
Strategy
Accounting
Marketing
Sales
Leadership
12 Unconventional
These are right below on the slide.
Purpose
Mastery
Expert at Expert
The Only Easy Day Was Yesterday
Passion
Strategic Writing
When we write, we expand our understanding in ways that produce new thinking—thinking that leads to more powerful distinctions, which allow us to better identify and fulfill the purposes for which we were created.
1: Write your own distinction for the word purpose.
→ Use the “Distinction of Distinctions” Resource HERE.
I’ve written this Purpose distinction by using this source and “Distinction of Distinctions”. I will see IF and HOW I will modify it during studying of this course – there will be more details, observations and ideas for sure.
Purpose means to know exactly what kind of person I need to become. I identify all parts of my life that I was created to be, and their positive and negative impacts, and I calculate the currency required to care for them. I identify the conventional and unconventional strategies and tactics required to use my passion to fulfill my persona, financial, and professional purposes.
Purpose is the “why” behind your thoughts, actions, and overall direction in life. Without a well-defined purpose or understanding of it will make it very difficult to achieve goals and objectives. The best way to understand purpose is to define the 50+ areas of your life and identify the Impacts of the parts and practices to show if you’re on course or just drifting.
Distinction
Purpose is the clear understanding of the 50+ interconnected parts of one’s professional, financial, and personal life that one must actively care for. It is the lifelong project of setting, harmonizing, and evolving standards across these parts to build a good, dignified, and sustainable life — both now and through the inevitable decline of old age. Purpose is not a single goal or ambition; it is the stewardship of a complete system of life that must endure across decades.
Impacts
Positive Impacts of Clarifying and Living Purpose
• Increased Energy and Zest for Life A clear purpose fuels energy, enthusiasm, and resilience by connecting daily actions to something that truly matters.
• Increased Focus and Discernment Purpose strengthens focus by giving the power to say no to distractions and misaligned opportunities.
• Amplified Positive Impact on Others Living with purpose shows what is possible and sharpens the ability to understand and influence others toward their own purposes.
• Greater Harmony Across Life Parts Purpose helps ensure success in one area does not destroy another, creating a balanced and sustainable life system.
Frameworks (Parts and Practices)
‣ Map the Areas of Life
Practice: Identify the major parts of your personal, financial, and professional life that require ongoing attention over a lifetime.
‣ Define Minimum Standards for Each Area
Practice: Establish clear, evolving benchmarks for what “good enough” looks like across all areas of life, balancing the needs of different areas and the trade-offs between short-term and long-term goals.
‣ Calculate the True Lifetime Cost of Care
Practice: Estimate the real financial, time, and energy costs of maintaining the standards — including the often forgotten costs of decline, emergencies, and old age.
‣ Learn, Design, and Build Ways to Earn Money Without Breaking Life’s Other Parts
Practice: Identify, develop, and apply ways to earn the money required to meet the lifetime costs of care — ensuring that the process of earning strengthens, rather than damages, the other areas of life.
‣ Choose Work That Sustains Energy and Builds Strategic Strength (Passion)
Practice: Select work that maintains your energy over the long term, supports adaptability, and increases your ability to create opportunities and protect life’s other parts.
‣ Anticipate the Constraints of Aging
Practice: Plan for the inevitable decline of personal capacity by building systems, assets, and autonomy early, while strength and flexibility are still available.
‣ Harmonize Practices Across Life Parts
Practice: Regularly assess whether strategies in one area are strengthening or weakening other areas, and adjust as needed to maintain overall balance.
‣ Build and Maintain Strategic Relationships
Practice: Cultivate a tribe aligned with your standards — reducing isolation and increasing mutual resilience.
Write your own distinction for the word purpose:
1 – Definition: Honestly, if I were clear about the definition of the word purpose, I probably wouldn’t need this course. On the surface, an easy definition would be what we were meant to do with our lives to add to the greater good of this world, utilizing our unique talents. But here’s where it gets confusing as it applies to purpose – how do we know when what we are doing is truly in line with a fulfilling mission in our lives or merely a passing fancy? Is purpose actually entangled in the discipline of making a decision to go one direction in life and seeing it through? As I work through this course, I truly hope that I gain a clearer understanding of purpose along with the ability to more easily discern my own purpose and clear out the distractions.
2 – Positive Impacts
The positive impacts of knowing one’s purpose are – a greater love of life, more energy every day to live with a passionate drive, clarity, focus, serenity, and a greater influence over being a positive leader, mentor, and role model for others – BECAUSE when one is living in a manner in line with their true purpose, there is a spark in the spirit that becomes a burning flame that draws others who want to know how to achieve that same level of fulfillment in life as well.
3 – Negative Impacts
The negative impacts of living outside of one’s purpose are – depression, loneliness, confusion, chaos, disorganization, and constant questioning of every decision that’s made – BECAUSE when one is living outside of their true purpose, you will always feel empty, like something is missing, like you’re not living up to your potential, like everyone looks upon you as a disappointment and a person who can’t be trusted … because if you don’t truly know your purpose and who you are, you constantly feel like an imposter drifting through life at someone else’s command.
4 – Framework (Parts & Practices)
Quite honestly, this is why I’m here. I need the framework and steps to produce positive impacts and eliminate negative impacts.
1. Definition
– PURPOSE means knowing and caring for every aspect of your life for which you were created—professional, financial, and personal—to live a good and dignified life now and during the years of old age when you cannot work.
– In order to do this it’s necessary to identify the positive and negative impacts each part has on your life so that you can pursue mastery in making each work harmoniously with all the other parts. To do this we continuously prioritize by power and focus on caring for the prioritized areas in order to build capacity to replace negative impacts with positive impacts.
2. Positive Impacts
– Purpose creates focus. I think of the prophet Jeremiah. His name means “God hurls” (like a spear). A spear has a direction and if it is to be effective it has power in that very focused direction. Purpose is foundational BECAUSE it provides the direction and the power to effectively live out intentions. Purpose avoids distraction and diffusion.
– Purpose moves us from scarcity to abundance. “God equips those he calls” is a shorthand for the belief that we have been given the time, energy, creativity, and currency to fulfill the purposes for which we were created. Living in our purpose creates a life of abundance BECAUSE our resources match our purpose and are not being depleted on things outside our purpose.
– Purpose generates a life of amplified impact. Living out your purpose strengthens what you’re able to provide in terms of products, services, and leadership BECAUSE you’re better able to design and communicate how each offering can impact the ability of others to fulfill their purposes. Even if they’re unaware of their purposes, living out your purpose will increase your ability to help them.
– Purpose aligns passion and livelihood. Purpose makes it possible to generate resources for living aligned with our passions BECAUSE the purpose of passion is ultimately purpose itself. “Purpose needs passion; passion needs purpose.”
3. Negative Impacts
– Lack of purpose results in distraction and diffusion.
– Lack of purpose produces scarcity of resources. Important things are squandered and wasted.
– Lack of purpose has low impact on the lives of others.
– Lack of purpose provides no traction for the use of passion, which at best could be said to be hobbies.
4. Framework (parts and practices)
– Identify the parts of life (impacts, parts, practices)
– Define minimum standards for each area
– Assess which parts are meeting standards and which are broken
– Prioritize focus on areas that increase power across all parts
– Repeat practices until the broken part is producing power through mastery
You know, I used to think that if you just worked hard, stayed honest, and tried to help people, life would somehow work itself out. And for a while, it looked like it was working. I had a good career as a chiropractor. I was doing work I believed in. But something didn’t feel quite right.
I wasn’t living a bad life. But I wasn’t living a good one either—not the kind I knew I was capable of. Not the kind that would hold up through old age. I realized I didn’t actually have a plan. What I had was momentum—but no map.
So I sat down with a pen and a notebook and asked myself, What are all the parts of my life that matter? Not just the money and the career stuff. I mean everything—my health, my relationships, my skills, the way I think, the way I give, the way I live. I ended up with a list of over 30+ parts that I was created to care for.
And here’s what hit me like a ton of bricks: If I didn’t learn how to care for all the parts of my life, some part of my life would suffer. And when one part suffers long enough, the whole thing starts to fall apart.
Now let’s talk about money.
I did the math and realized I would need at least $3.5 million invested in order to live with peace and purpose into my old age. Why? Because 4% of that is $140,000 a year. And that’s the minimum I’d need to live well when I’m no longer able to work full-time. That number changed how I looked at everything. I didn’t want to hustle. I wanted to build. And there’s a big difference. So a reverse engineered that number into a 5-year plan. I need to collect an additional $40K per month, or $1,360 a day to get there.
So I drew a line in the sand. By December 31, 2025 I will have have ten online courses available for chiropractors to satisfy their annual license renewal requirements. Each 2-hour course costs $27 with a $12 upsell. I will need 5-sales a day of each course to reach my goal, and if only half who purchase a course also purchase the upsell, I’ll need 3-sales a day of each course to reach my 5-year goal on my 74th birthday. I also have a group coaching program, and I do med-legal consulting, as an expert witness, that will accelerate this goal.
But then I had to ask another important question: What is money, really?
Most people think money is something you earn by working harder or longer. That’s not quite it. Money is a symbol of trust. It moves toward people who create value, solve problems, and build things that last. So if I was going to build a $3.5 million life, I couldn’t just trade hours for dollars. I had to learn how to create value—and get paid for it over and over again.
And that’s where passion comes in.
I used to think passion was just a feeling. Something fun. But now I know passion is your fuel—it’s what keeps you from giving up. And in today’s world, where people are overwhelmed and burned out, passion is required just to keep going. But passion alone isn’t enough. You have to be practical about your passion. You have to build something with it.
That’s what led me to design a course—not just a class, but a real tool—to help chiropractors understand the law, ethics, and responsibilities they actually have. I didn’t want to give them more rules. I wanted to give them clarity—so they could practice with confidence and avoid costly mistakes. So they could fulfill their purpose.
It wasn’t just about meeting license requirements. It was about giving them distinctions—the kind that help you see clearly and make better decisions. I wanted to offer transformation that was strategic and meaningful. Strategic means it’s pointed toward an outcome. Meaningful means it helps you live a better life—and help others do the same.
That’s also where I learned about something I call selfish altruism. It means learning how to live a good life yourself, so that you can help other people live a good life too. It’s not selfish in a bad way. It’s wise. If your cup is empty, you can’t pour into anyone else’s.
I also realized that to make all of this real, I had to think beyond the usual paths. I had to use both conventional strategies (like teaching, writing, and coaching) and unconventional ones (like licensing, building online platforms, and creating systems that work even when I’m not working). That’s how I built my course, my coaching, and my long-term strategy.
Now, every time I teach or write or coach, I do it with this lens:
Am I caring for the parts of life I was created to care for?
Is this moving me toward financial independence?
Am I building value the way money actually works?
Am I putting my passion to work in a practical way?
Am I using every strategy available to fulfill my purpose?
I stopped asking “What’s next?” and started asking “What’s required?” That’s when everything started to change.
And if you ask me, that’s when life starts getting good.
My Utmost for His Highest
Purpose Distinction
Definition – a clear and precise explanation of what the concept means.
Purpose is to know the 50+ parts of your professional, financial, and personal life that you were created to care for, as well as the positive and negative impacts each has on your ability to live a good and dignified life now and during the 30+ years of old age when you’ll no longer be able to work.
Purpose is what guides my priorities and decisions to focus on certain things and not others
Positive Impacts – what happens when something is cared for. A positive impact should be followed with a “Because” statement. BECAUSE if it didn’t, the chances of it being believed or trusted are reduced.
Protects me from the overwhelming amounts of life-threatening distractions and deviations because purpose has power
Allows me to transition from a state of constant overwhelm and fatigue into a life of abundance and energy because I have been given the time, energy, creativity, and currency to fulfill the purposes for which I was created
Amplifies the value of the products, services, and leadership I offer both personally and professionally BECAUSE I’ll be better equipped to design and articulate how each can impact the ability of others to fulfill their own purposes, regardless of whether they’re aware of them or not.
Makes earning a living by doing what I’m passionate about possible BECAUSE the purpose of passion must ultimately be purpose itself. Anything else would simply be considered a hobby or an addiction
Negative Impacts – what happens when something is neglected. A negative impact should be followed with a “Because” statement. BECAUSE if it didn’t, the chances of it being believed or trusted are reduced.
Living outside of my purpose would deplete me because I would be pulled toward efforts that would spread me thin and render me ineffective
At the end of my life, my Creator God would not say well done good and faithful servant because I did not follow His commands and honor Him with how I lived my life
I would be a poor steward of the gifts, time and resources God gave me because I only focused on the unimportant and urgent, not following a blueprint that could have guided me toward His highest calling for my life
Framework (Parts & Practices) – A practical breakdown of how to produce the positive impacts and eliminate the negative impacts.
Identify – all of the parts of your personal, financial, and professional life so that the possibility of living a good life exists.
See this Mind Map
Calculate the money – required to care for all of life’s parts today and during the 30+ years of old age when you can no longer work.
I will use ProjectionLab to determine the amount I’ll need
I will include pension, disability, additional what-if income, spending and desired outcomes
Know what money – actually is and how it’s actually made.
Know the pragmatics of passion – and why it’s now required.
I look forward to better understanding how passion is defined and how it relates to purpose and gifting
Identify – the conventional and unconventional strategies required to use your passion to harmoniously fulfill the financial, professional and personal purposes you were created for.
I look forward to writing a blueprint and further developing my mind map to chart out what my future looks like
Distinction of Purpose
1. Definition
Purpose is the intentional and guiding reason for being, doing, or creating something. It is the deeper “why” that informs decisions, actions, and direction, aligning values, meaning, and outcomes.
—
2. Positive Impacts
When Purpose is clarified and lived:
– Clarity and motivation increase because people understand what they’re working toward and why it matters.
– Alignment across decisions and actions improves because Purpose serves as a compass for prioritization and consistency.
– Resilience strengthens when Purpose is present, challenges are more likely to be endured and overcome.
– Trust and inspiration grow because others sense authenticity, aptitude, and direction.
Without these outcomes, purpose is not experienced as real, believed, or trusted—either internally or externally.
—
3. Negative Impacts
When Purpose is absent or neglected:
– Confusion and drift set in because there’s no clear “why” to anchor decisions or direction.
– Motivation decreases because effort feels disconnected from meaning or value.
– Misalignment spreads, because actions are based on surface-level goals rather than a cohesive and direction-filled foundation.
– Trust erodes because people sense inconsistency or lack of authenticity.
If these effects don’t occur, then the absence of Purpose wouldn’t matter, and people would not notice or feel the lack of it.
—
4. Framework (Parts & Practices)
To generate and sustain the positive impacts of Purpose and eliminate the negative ones:
Parts of Purpose:
– Origin (Why): The fundamental belief or conviction that gives rise to Purpose.
– Vision (Where): The future state that Purpose points toward.
– Values (How): The principles that shape how Purpose is pursued.
– Expression (What): The tangible actions, goals, or creations through which Purpose is fulfilled.
Practices:
– Articulate it: Define your Purpose in simple, personal language—frequently revisit and refine it.
– Align actions to it: Use Purpose as a filter for choices, goals, and relationships.
– Share it: Speak and act from your Purpose to inspire others and build trust, leadership, and a respected parenting style.
– Reflect and realign: Regularly assess whether your behavior and results align with your stated Purpose.
Distinction: Purpose
1. Definition
Purpose is the intentional identification and stewardship of the 50+ parts of your personal, financial, and professional life you were created to care for—so that you can live a good and dignified life now, and sustain it into the 30+ years of old age when you may no longer be able to work.
It is the reason behind your work, your rest, your relationships, and your resourcefulness. Purpose does not ask, “What am I supposed to do?” It declares, “This is what I’m responsible for.”
It is not a moment of inspiration—it is a lifelong orientation.
2. Positive Impacts
Purpose shields you from distraction, fatigue, and deviation.
BECAUSE it gives you a powerful filtering system to know what belongs in your life and what doesn’t. With purpose, you can confidently say yes to what fuels your calling, and no to what depletes your energy and derails your mission.
Purpose allows you to transition from effort-driven work to energy-rich living.
BECAUSE you now live in alignment with your unique configuration of time, energy, creativity, and currency—converting daily effort into sustainable influence.
Purpose amplifies your products, services, and leadership.
BECAUSE you can now clearly articulate how each contributes to the ability of others to fulfill their purpose—making you more valuable, relevant, and respected, even by those who don’t yet understand why.
Purpose transforms passion into a livelihood, not just a pastime.
BECAUSE when passion is anchored to purpose, it becomes a strategic asset rather than a scattered pursuit. Without purpose, passion risks becoming noise. With purpose, it becomes a necessary resource.
3. Negative Impacts
Without purpose, distractions multiply and fatigue dominates.
BECAUSE in the absence of a clearly defined map, everything appears equally urgent—and therefore everything becomes exhausting. Life becomes a series of reactions rather than intentional results.
Without purpose, time is traded for money, but meaning is lost.
BECAUSE when your only metric for value is income or effort, you stay trapped in transactions that slowly erode your capacity to live with dignity or make a difference. You begin to work in survival, not in strategy.
Without purpose, passion misfires or fades altogether.
BECAUSE even the most genuine enthusiasm, when untethered to meaningful outcomes, either burns out or gets buried under routine. What once sparked joy becomes what now drains resolve.
Without purpose, those you lead—including your family—lose confidence in your direction.
BECAUSE if your life doesn’t reflect coherence and conviction, your guidance appears unanchored. Influence weakens when purpose is missing.
4. Framework (Parts & Practices)
1. Identify:
By identifying and cataloging the 50+ parts of your life across personal (health, relationships, identity, legacy), financial (current income, retirement income, debt, generosity), and professional (expertise, reputation, output, systems) domains. This map is the foundation of a good life—without it, direction is impossible.
2. Calculate:
Determine what it costs to care for these parts—today and during the 30+ years of non-working life. Not just to survive, but to live well. This number becomes a target, not a fear.
3. Know What Money Is:
Understand money as stored energy—currency that converts intention into outcomes. Money is not earned solely through effort but through the alignment of value, need, and delivery. When you master this, you control the levers of lifestyle and legacy.
4. Know the Pragmatics of Passion:
Passion is no longer optional—it’s the fuel. But only when applied strategically. Know what ignites your focus, what drains it, and how to convert emotional energy into productive cycles. This turns your passion from a flicker into a disciplined flame.
5. Identify Strategies (Conventional & Unconventional):
List both typical and creative strategies to harmonize your passions with your purposes—ways you can monetize expertise, automate systems, eliminate low-yield efforts, and design a business model that supports a life of intention rather than obligation.
Our purpose is what we were created for, the discovery of that purpose is what our journey should lead to. We know we are in our purpose because next actions and seem to click and align to further what we are actively engaging in. We get energy from the fulfillment of the intentions and parts of our purpose. When we are not living in our purpose and we will feel overwhelmed, overly stressed and reactionary because we are expending currency, not leveraging it to further our power. We will find purpose through deep introspection and working with a tribe to hold the mirror to us and provide us their perspective which will help us become aware of our blind sides, and allow us to support them also through respect, mutual concern and trust.
The distinction of purpose consists of the definition, impacts, parts, and practices of ‘purpose’ in a way that enables, increases, or improves my ability to fulfill my intentions. Purpose is therefore defined as knowing each and every one of the 50+ parts of my entire life (professional, financial, and personal life) that I was created to provide and care for, including the positive and negative impacts each has on my ability to live a good and dignified life now and during the 30+ years of old age when I can no longer work like I do now.
The positive impacts on purpose are anything that propels me forward or removes obstacles or barriers to progress and evolution. These include good quality and regular sleep, good fueling/nutrition, hydration, not drinking, prayer time, time with Sarah, time with the kids, time with men, time outside, regular physical activity.
And the negative impacts on purpose are anything that holds me back or slows me down. All of the opposites of the above. Also including debt, lack of a plan/roadmap, and being at the mercy of an employer, the urgent instead of the important, and not having the requisite confidence to just move forward and keep moving. No matter what lies or doubts that may creep in.
The parts of purpose are the totality of professional, financial, and personal spheres or buckets in my life that require the time and attention that they deserve so that I can fulfill how God created me and who I was created to be to do so..
The practices of purpose are the strategies and tactics that I regularly employ to cover down on all of the 50+ parts referenced above. These should be flexible, open to change and evolution/iteration.